Recent news regarding RetailMeNot acquisition shed some light on the question “How much revenue could generate a coupon website?”:
WhaleShark Media announced the acquisition of RetailMeNot, in a deal that is understood to be worth close to $90 million. RetailMeNot itself will make close to $30 million this year in revenue, with what is believed to be a high profit margin.
Michael, I bet a lot of people are wondering about the $200/month for the coupons datafeed. People might think its too much and have doubts about is it gonna pay for itself or not. Well next time somebody asks show this screenshot.
This is actually my first commission that I got from by brand new coupons website. Somebody clicked “Free shipping coupon” link and this month’s datafeed already paid for itself. I am certainly looking froward for more.
Sometimes I got this question: What is the best time to start your own Deals/Coupons Website?
My usual answer is ASAP, which is actually correct. The best time is now when the economy is in a recession more and more people are starting to look for coupons online instead of driving to the nearest mall.
But …There is also a thing called “Winter holydays shopping” which happened every November-December. If you start your Deals/Coupons website right now you still have six month till November to promote your site. Six month is enough time to put some good content, become well indexed in all major search engines and do some link building to improve you ranks. This is the time that you need to bring your site to its full power, so you can make some really good money on this “Winter holydays shopping” spree.
So, if you are still waiting for the right time, this time is NOW!
